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Case Study: Stellic | Technical SEO, Performance Optimization & Sanity CMS
Explore how we improved Stellic’s platform through technical SEO, website performance optimization, Sanity CMS integration, event page development &conversion-focused landing pages
Location
United States
Services
Technical SEO
Performance Optimization
UI/UX Enhancement
Frontend Development
Technologies
Sanity
Next.js
Core-JS
Goober
Problem
As Stellic’s platform continued to grow, several frontend and technical areas needed improvement to support better performance, SEO, and content management.
The platform lacked proper structured schema implementation, which affected how search engines understood and indexed important pages. Some frontend sections also required performance optimization to improve loading speed and responsiveness across devices.
Existing UI components needed refinement to maintain consistency with the platform’s evolving design system. At the same time, Stellic required a scalable solution for managing event pages through the CMS instead of relying heavily on development updates.
Another major challenge was campaign-focused landing pages. Users coming from ads and marketing campaigns could easily navigate away from the intended flow because of the platform’s full navigation structure, reducing engagement and conversion focus.
Solution
We improved the platform through a combination of technical SEO, frontend optimization, and scalable CMS-driven development.
Structured schema and technical SEO improvements were implemented to help search engines better understand the platform’s content and improve overall indexing structure.
Frontend performance was optimized to deliver faster page loads, smoother interactions, and a better browsing experience across devices.
We also enhanced existing UI components to improve consistency, responsiveness, and maintainability while keeping the overall design experience aligned with Stellic’s existing platform.
To support content scalability, we designed and developed new event pages and fully integrated them with Sanity CMS. This allowed the Stellic team to manage event content more efficiently without depending on developers for regular updates.
For marketing campaigns, we created dedicated landing pages with custom headers and footers that intentionally limited navigation options. This helped keep users focused on the main campaign journey and reduced unnecessary drop-offs.
Technology Stack Behind the Application
The platform was built using modern technologies focused on performance, scalability, and flexible content management. Each tool in the stack played an important role in improving frontend efficiency, SEO, and long-term maintainability.
Sanity
Sanity was used as the headless CMS for managing structured content across event pages and dynamic website sections. Its flexible content structure and real-time editing capabilities allow the Stellic team to update and manage content efficiently.
Next.js
Next.js powers the frontend architecture with fast rendering, optimized routing, and improved SEO support. Its performance-focused framework helped deliver a smooth and responsive experience across the platform.
Core-JS
Core-JS was implemented to ensure stable JavaScript compatibility across different browsers and devices. It helps maintain a consistent frontend experience by supporting modern JavaScript functionality where needed.
Goober
Goober was used as a lightweight CSS-in-JS solution for scalable and efficient component styling. It helped maintain clean, isolated styles across landing pages, event pages, and reusable frontend modules.
How We Improved the Platform
We worked across frontend performance, technical SEO, CMS integration, and user experience improvements to make the platform faster, more scalable, and easier to manage.
Structured Schema Implementation
We implemented structured data across important page types to help search engines better understand Stellic’s content and page structure. This created a stronger SEO foundation and improved how content is represented in search results.
Technical SEO Improvements
Technical SEO enhancements were applied across the platform, including metadata optimization, crawl structure improvements, canonical setup, and better content hierarchy. These updates helped improve indexing consistency and overall search engine alignment.
Website Performance Optimization
We optimized website performance to improve loading speed, responsiveness, and overall browsing experience across key pages. These improvements helped deliver smoother interactions and faster page rendering across desktop and mobile devices.
UI Component Enhancements
Existing frontend components were refined to improve visual consistency, responsiveness, and usability. These updates helped maintain alignment with Stellic’s evolving design system while improving the overall user experience.
Event Pages Development & Sanity CMS Integration
We developed dedicated event pages and fully integrated them with Sanity CMS to support scalable content management. This allowed the Stellic team to easily manage event information, media, and updates without depending on developers for regular changes.
Landing Pages with Focused Navigation
Custom landing pages were built specifically for campaigns and marketing initiatives. Each landing page included dedicated headers and footers with limited navigation options to keep users focused on the primary message and call-to-action, helping reduce distractions and improve engagement.
Client’s Feedback
RW Infotech Private Limited was flexible and adapted to the client's evolving needs. The team was consistently available, communicated clearly, and made the entire process easy to navigate. RW Infotech Private Limited broke down complex web development concepts for the client's non-technical team.
Pierre Exantus
Project Coordinator
5.0 Ratings
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Years of experience
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VerifiedWebsite UI/UX Design & Development for XR & AI Studio
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