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Case Study: CoCreate Website Redesign Next.js, Builder & Chakra UI
RW Infotech redesigned CoCreate’s website using Next.js, Builder, Chakra UI, and GSAP, creating reusable components, updated layouts, and engaging UI/UX for a seamless content and user experience.
Project Overview
We redesigned Co:Create’s outdated website to give it a fresh, modern look. The previous design felt old-fashioned and failed to engage users effectively, while the user interface and experience had several issues that hindered smooth navigation. Our goal was to create a visually appealing and user-friendly platform that enhances visitor engagement and provides a seamless experience.
Client
Co:Create
Location
Menlo Park, CA
Industry
Tattoo & Body Art
Services
UI/UX Design
Headless CMS
Frontend Development
Problem
Co:Create’s previous website was outdated and lacked a modern, cohesive design. Key pages like the Home and About pages were not engaging enough and did not effectively showcase the creativity and talent of the agency. The website had inconsistent layouts, making it confusing for visitors to navigate.
Additionally, there were no reusable components for articles, blogs, or curators’ profiles, which made content updates time-consuming and inefficient. The team faced difficulties in managing the website, especially when adding new articles, blog posts, or featured content.
Overall, the website did not fully reflect Co:Create’s innovative brand identity and was not optimized for a seamless user experience, limiting visitor engagement and content scalability.
Solution
To address Co:Create’s website challenges, we implemented a complete redesign and development strategy focused on modern design, usability, and content flexibility.
Design Revamp: We developed new components aligned with Co:Create’s 2025 design vision, creating a fresh, modern, and cohesive look across the website.
Updated Layouts: Key pages, including the Home and About pages, were redesigned to improve navigation, visual appeal, and user engagement. The new layouts help visitors easily find and explore content.
Reusable Components: Modular and reusable components were built for article detail pages and blog sections. This included:
Hero sections that immediately capture attention
Featured sliders to highlight key content
Reusable article content blocks for consistent presentation
Blog lists with smart filters to track already-read articles
Tattoo curators list sliders to showcase experts dynamically
Improved User Experience: The combination of updated layouts and reusable components ensures a seamless browsing experience for visitors. It also makes it easy for the Co:Create team to update content quickly without needing extensive technical knowledge.
This approach not only modernized the website’s look but also enhanced its functionality, allowing Co:Create to efficiently manage content while providing visitors with a smooth and engaging experience.
Client’s Feedback
They didn't just execute; they made strategic recommendations that improved the development
RW Infotech Private Limited's work increased clarity and understanding of the product for the client's customers, as evidenced by tests before and after the overhaul. The team delivered on time, communicated effectively, and collaborated well. Their valuable and strategic recommendations stood out.
Tara Fung
Founder & CEO
5.0 Ratings
Why We Chose Builder for Co:create
Builder.io was the ideal choice for Co:Create due to its flexibility, visual editing, and smooth integration with modern frameworks. It offered:
Drag-and-drop editing for faster page creation.
Custom content models tailored to Co:Create’s needs.
Real-time collaboration for efficient teamwork.
Headless architecture for seamless Next.js integration.
Built-in scalability for future growth.
Co:create Homepage
The new homepage creates a strong first impression and smoothly guides visitors through Co:Create’s creative world. It features top artists, showcases tattoo work, and clearly presents the platform’s purpose with a clean, modern layout for an engaging experience.
Mobile-First Approach
We built Co:Create’s website with a mobile-first approach to make sure it works perfectly on all devices. Every part of the site is fully responsive, giving users a smooth and enjoyable experience on phones, tablets, and desktops.
Inner Page
The new Inner Page (About page) shares Co:Create’s story in a clear and creative way. It highlights the platform’s mission, values, and the talented artists behind it. With a modern layout and engaging visuals, it helps visitors connect with the brand and understand its purpose easily.
Watch our clients share their experiences and results with us
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Working with RW Infotech means having a reliable partner who stands behind their work and helps us deliver excellence.
Verified Client Reviews on Clutch
Read authentic Clutch reviews from clients who partnered with us for dependable delivery, technical expertise, and clear outcomes.
5.0
12+
Years of experience
500+
Projects delivered
100+
Happy clients
SEO, Web Design & Development for Virtual Private Servers Company
"RW Infotech Private Limited not only meets our expectations but often exceeds them."
RW Infotech Private Limited's work has led to an increase in new customers and customer retention and loyalty. The client has also seen decreased churn rates and user complaints. RW Infotech Private Limited meticulously organizes the project and provides regular updates to the client.
VerifiedWeb Dev for Data Analytics Platform
"I'm impressed by the range of expertise and high-level competency."
RW Infotech Private Limited improved the client's website performance, functionality, and SEO. The team increased user engagement through a modern UI and new site navigation. RW Infotech Private Limited also ensured stronger brand consistency and better content management for the client.
VerifiedMobile Application Development for Gym
"Everything turned out pretty well and it has been five months and the app is running bug-free."
The project has successfully launched and the company is watching how well it performs. The company was impressed by the clarity and quality of the team's communication when updating the company on Flat programs.
VerifiedUX/UI Design for AI Healthcare Platform
"I like their white glove service and direct approach."
RW Infotech Private Limited successfully delivered the project, resulting in higher user engagement, improved conversion rates, faster page load speed, and smoother overall performance. The team provided a clear timeline, communicated effectively, and delivered high-quality work in a timely manner.
VerifiedWebsite Design & Development for Real Estate Company
"RW Infotech Private Limited’s approach was really professional and warm."
The number of visitors and the amount of queries have increased markedly since the engagement began. RW Infotech Private Limited's expert team inspired confidence throughout the project by being available around the clock. Their quality of work and professionalism made them a great partner.
VerifiedWebsite Overhaul for Tattoo Artists Marketplace
"They didn't just execute; they made strategic recommendations that improved the development."
RW Infotech Private Limited's work increased clarity and understanding of the product for the client's customers, as evidenced by tests before and after the overhaul. The team delivered on time, communicated effectively, and collaborated well. Their valuable and strategic recommendations stood out.
VerifiedWebsite UI/UX Design & Development for XR & AI Studio
"Working with RW Infotech Private Limited was easy."
RW Infotech Private Limited successfully completed the project, meeting the client's expectations. The team demonstrated excellent project management skills and effective communication through email and Zoom. The client praised the team's friendliness, speed, and cost-effectiveness.
Verified
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