Case Study: CoCreate Website Redesign Next.js, Builder & Chakra UI

RW Infotech redesigned CoCreate’s website using Next.js, Builder, Chakra UI, and GSAP, creating reusable components, updated layouts, and engaging UI/UX for a seamless content and user experience.

Case study

Co:Create

Co:Create connects tattoo artists and clients in a seamless, creative space where ideas and talent come together. It provides a platform for artists to showcase their work, for clients to explore styles, and for both to collaborate easily in a vibrant, creative community.

Creative Collaboration Platform

Project Overview

We redesigned Co:Create’s outdated website to give it a fresh, modern look. The previous design felt old-fashioned and failed to engage users effectively, while the user interface and experience had several issues that hindered smooth navigation. Our goal was to create a visually appealing and user-friendly platform that enhances visitor engagement and provides a seamless experience.

Client

Co:Create

Location

Menlo Park, CA

Industry

Tattoo & Body Art

Services

UI/UX Design
Headless CMS
Frontend Development

Technologies

Builder
Next.js
Chakra UI
GSAP

Problem

Co:Create’s previous website was outdated and lacked a modern, cohesive design. Key pages like the Home and About pages were not engaging enough and did not effectively showcase the creativity and talent of the agency. The website had inconsistent layouts, making it confusing for visitors to navigate.

Additionally, there were no reusable components for articles, blogs, or curators’ profiles, which made content updates time-consuming and inefficient. The team faced difficulties in managing the website, especially when adding new articles, blog posts, or featured content.

Overall, the website did not fully reflect Co:Create’s innovative brand identity and was not optimized for a seamless user experience, limiting visitor engagement and content scalability.

Solution

To address Co:Create’s website challenges, we implemented a complete redesign and development strategy focused on modern design, usability, and content flexibility.

Design Revamp: We developed new components aligned with Co:Create’s 2025 design vision, creating a fresh, modern, and cohesive look across the website.
Updated Layouts: Key pages, including the Home and About pages, were redesigned to improve navigation, visual appeal, and user engagement. The new layouts help visitors easily find and explore content.
Reusable Components: Modular and reusable components were built for article detail pages and blog sections. This included:
1. Hero sections that immediately capture attention
2. Featured sliders to highlight key content
3. Reusable article content blocks for consistent presentation
4. Blog lists with smart filters to track already-read articles
5. Tattoo curators list sliders to showcase experts dynamically
Improved User Experience: The combination of updated layouts and reusable components ensures a seamless browsing experience for visitors. It also makes it easy for the Co:Create team to update content quickly without needing extensive technical knowledge.

This approach not only modernized the website’s look but also enhanced its functionality, allowing Co:Create to efficiently manage content while providing visitors with a smooth and engaging experience.

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Success stories

Over 100 clients count on us

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Daniel Hartzheim

Director of Marketing

Fantastic Team. Very knowledgeable and goes the extra distance to solve problems. In addition, their seamless communication made the process very smooth. Thank you, RW Infotech. We'll continue working together.

Jardar Føreland Pedersen

CPO/CMO

Over the past decade, I’ve been a customer of RWIT on multiple projects, in companies ranging from 20 to 200 employees. RW Infotech always delivers on time, with high precision and the service and communication are impeccable. I would highly recommend them for any project.

Anthony Lambert

Chief Technology Officer

Choosing RW Infotech for migrating our static site to Prismic Headless CMS was an excellent decision. Their expertise and seamless communication made the process smooth and efficient. We're thrilled with the results and highly recommend their services for anyone looking to enhance their digital presence.

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