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Case Study: Alamo Tees | Sanity | Next.js | Laravel | Shopify
Discover how we built the Alamo Tees platform from scratch with a custom design studio, dynamic pricing, and scalable ecommerce architecture for seamless product customization.
Project Overview
We designed and developed the Alamo Tees platform from the ground up, transforming a limited and rigid system into a modern, scalable, and user-friendly customization solution. The client required a powerful design studio, structured product management, a seamless ordering flow, and enterprise level scalability. Our objective was to build a high performance digital platform that delivers effortless customization, accurate pricing, and a smooth checkout experience across all devices.
Location
United States
Services
UI/UX Design
Frontend Development
Backend Development
Product Customization
Technologies
Sanity
Next.js
Laravel
Shopify
Tailwind CSS
REST APIs
Problem
The client’s previous platform faced several business and technical challenges that negatively impacted usability, customization flexibility, and operational efficiency.
The design customization options were limited, restricting user creativity and personalization. Product organization lacked structure, making navigation and product discovery difficult. The ordering flow was complex and unclear, which resulted in customer drop-offs. Pricing calculations were not dynamic and failed to adapt based on print location, decoration method, and quantity. Additionally, the system was not designed to scale, limiting future business growth and enterprise-level operations.
Solution
To overcome these challenges, We delivered a fully custom-built ecommerce and product customization platform designed for performance, flexibility, and scalability.
We developed a modern UI/UX framework to ensure smooth navigation and an intuitive user journey. A powerful Design Studio was built to support advanced product personalization. Product data was restructured using intelligent categorization and filtering for easier discovery. Dynamic pricing and estimation calculators were integrated to provide accurate cost calculations. A secure and scalable checkout workflow was implemented using Shopify and Laravel to ensure reliable order processing.
Technology Stack Behind the Application
To build a modern, scalable, and easy-to-manage ecommerce platform, we selected technologies that support performance, flexibility, and long term growth. Each tool was carefully chosen to enhance both user experience and backend efficiency.
Sanity
Sanity was used as the headless content management system to provide flexible content control, real-time editing, & structured data management. It enables seamless updates and allows teams to manage content efficiently without development dependency.
Next.js
Next.js powers the frontend of the platform, ensuring fast page loads, smooth navigation, and optimized performance. Its server-side rendering and efficient routing architecture deliver a highly responsive experience across all pages and user interactions.
Laravel
Laravel serves as the backend engine, managing business logic, order workflows, and system integrations. It ensures secure data processing, reliable API communication, and scalable backend operations to support high-volume transactions.
Shopify
Shopify handles the checkout and payment processing layer, providing secure transactions and reliable order handling. Its robust infrastructure ensures smooth checkout experiences, high security standards, and seamless integration with backend systems.
Platform Overview & Key Features
The platform is built on a modular and scalable architecture that supports real-time customization, dynamic pricing, and seamless order management, delivering a smooth experience from browsing to checkout.
Website Structure & Navigation
A clean and modular page architecture was implemented to ensure easy navigation, faster performance, and long-term scalability. Each section of the platform is designed as a reusable module, allowing simple updates and effortless expansion.
Smart Product Browsing
An intelligent product discovery experience was built using structured categories, brand-based navigation, and dynamic search. This enables users to explore products easily and reach relevant results with minimal effort.
Enhanced Product Pages
Each product page provides clear product details, real-time price estimation, and direct access to the Design Studio, guiding users smoothly from product selection to personalization.
Product Design Experience
A fully custom-built Design Studio enables users to personalize products in real time with full creative control. The experience delivers accurate previews and a smooth design workflow aligned with real production processes.
Color & Variant Management
The system supports dynamic handling of multiple color variants, allowing users to preview, customize, and manage different product versions within a single workflow, ensuring design consistency.
Production & Pricing Workflow
Automated workflows were developed to align with real-world screen printing and embroidery processes. This ensures accurate design preparation, precise quantity input, and reliable price calculation before order placement.
Cart & Checkout Experience
A smooth cart and checkout experience was built using Shopify for secure payments and Laravel for backend order handling, ensuring reliable processing and seamless transaction flow.
User Dashboard & Order Tracking
A centralized dashboard allows users to manage their entire order lifecycle, including order history, detailed order views, design previews, and real-time status tracking.
Business Support & Communication
A global inquiry system was built to simplify communication between customers and Alamo Tees representatives, enabling faster support, smoother collaboration, and better handling of customization and bulk order requests.
Order Management System
Admin dashboard helps manage and track all orders from one central place. It allows admins to easily view order details, monitor payment status, track deliveries, and manage customer information. The system is designed to simplify daily operations, reduce manual work, and ensure smooth order processing.
AI-Powered Image Generation & Smart Color Detection
This feature demonstrates how AI is used to generate images dynamically while automatically detecting and extracting colors from the design. The intelligent color picker allows users to select accurate shades directly from generated visuals, ensuring consistent color application across the entire product. This improves design accuracy, speeds up the customization process, and reduces manual color selection errors.
Multi Color Variant Management & Custom Calculator
This feature highlights how users can manage multiple product color variants within a single workflow while instantly calculating accurate pricing. The custom calculator dynamically adjusts pricing based on selected variants, decoration methods, quantities, and print locations. This ensures transparency, accuracy, and a smooth decision-making experience for customers before placing an order.
Showcase of Key Pages
This section highlights the three core pages where our work created the most impact: the homepage, product page, and design studio page. Each page was designed to improve clarity, usability, and user engagement. The screenshots below showcase these enhancements in action.
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