Case study

Redsbaby

Redsbaby is a renowned baby product brand dedicated to creating innovative and stylish solutions for modern parents. With a commitment to design excellence, functionality, and safety, Redsbaby offers a range of strollers, prams, and accessories that cater to the evolving needs of families.

Baby Goods

Project Overview

Redsbaby is committed to producing high-quality baby essentials like prams, carriers, and strollers. To showcase their diverse range of modern products, they required a cutting-edge website supported by advanced technologies such as Next.js, Sanity.io, and Bigcommerce.

banner-image

Style Guide

To support their new age and aesthetic approach to the baby good, we provided them with a subtle color palate and font style.

banner-image
Client

Redsbaby

Location

Australia

Industry

Baby Goods

Services

Consulting
Development
DevOps

Technologies

Sanity.io
Next.js
GSAP
Bigcommerce
Algolia

Problem

Redsbaby encountered a significant hurdle as their broad array of modern baby products struggled to find alignment with an antiquated website. The existing platform lacked the sophistication necessary to effectively showcase their diverse offerings, impeding the brand's ability to engage customers and provide an optimal online shopping experience. The absence of advanced technologies, including Next.js, Sanity.io, and Bigcommerce, compounded the issue, hindering efficient product management and a seamless customer journey. A critical solution lies in a comprehensive website overhaul, integrating state-of-the-art technologies. This strategic move aims to enhance user engagement, effectively highlight the variety of products, and streamline online transactions for Redsbaby, ensuring a modern and customer-centric digital presence.

Solution

To address the challenges confronting Redsbaby, our proposed comprehensive solution involves a thorough revamping and upgrading of their website through the integration of cutting-edge technologies. The implementation of Next.js has significantly elevated the website's performance and user interface, ensuring a seamless and captivating experience for visitors. By incorporating Sanity.io as a content management system, Redsbaby gains efficient tools to manage and effectively showcase their diverse product range. Furthermore, the strategic utilization of Bigcommerce establishes a robust e-commerce platform, facilitating secure and seamless online transactions for Redsbaby. This holistic solution is designed to bring about a modernization of Redsbaby's online presence, aligning its website with the same level of innovation showcased in its baby products. The ultimate goal is to enhance customer satisfaction and bolster brand visibility by providing a contemporary and customer-centric digital experience that reflects the brand's commitment to quality and innovation.

Responsive View

banner-image

daniel-hartzheim

Daniel Hartzheim

Director of Marketing

Fantastic Team. Very knowledgeable and goes the extra distance to solve problems. In addition, their seamless communication made the process very smooth. Thank you, RW Infotech. We'll continue working together.

Jardar Pedersen

Jardar Føreland Pedersen

CPO/CMO

Over the past decade, I’ve been a customer of RWIT on multiple projects, in companies ranging from 20 to 200 employees. RW Infotech always delivers on time, with high precision and the service and communication are impeccable. I would highly recommend them for any project.

profile image

Anthony Lambert

Chief Technology Officer

Choosing RW Infotech for migrating our static site to Prismic Headless CMS was an excellent decision. Their expertise and seamless communication made the process smooth and efficient. We're thrilled with the results and highly recommend their services for anyone looking to enhance their digital presence.