KOI Kollektiv Case Study | XR Studio Website Redesign

Explore how RW Infotech redesigned KOI Kollektiv’s website with immersive animations, a mobile-first UI, and scalable components powered by Prismic and Next.js.

Case study

XR Experience Studio

KOI Kollektiv is an award-winning XR studio redefining immersive storytelling through cutting-edge technology and boundary-pushing creativity. From AI-driven narratives to VR/AR brand activations and live-streamed multiplayer experiences, KOI crafts unforgettable digital worlds that revolutionize engagement and leave lasting impressions.

Project Overview

KOI Kollektiv’s existing website lacked the innovation and visual storytelling they deliver in their work. The user experience was fragmented, animations were minimal, and the overall UI didn’t reflect the creative depth of an XR-first brand. We stepped in to completely redesign the site from the ground up—starting with a modern UX strategy in Figma & implementing a full-stack build with Prismic, Next.js, and Three.js.

Location

United States

Services

UI/UX Design
Full Website Redesign
Frontend Development

Technologies

Prismic
Next.js
Three.js

Problem

KOI Kollektiv’s previous website didn’t align with their bold vision. Key challenges included:

Outdated UI with limited visual impact
Confusing navigation and weak content hierarchy
No interactive transitions or immersive storytelling elements
A design that failed to reflect their expertise in XR, AI, and immersive content

As a studio delivering next-generation brand experiences, KOI needed a visually powerful, engaging, and easy-to-navigate platform that showcased their capabilities with flair and functionality.

Solution

We reimagined KOI’s entire website experience with a new Figma design prototype followed by a high-performance implementation using Next.js and Three.js. Our solution included:

A complete UX/UI overhaul focused on clarity, accessibility, and visual engagement
Integration of immersive animations and transitions to reflect KOI’s XR-first philosophy
Migration to Prismic Headless CMS for scalable content management
Component-driven architecture for performance and reusability
Optimized layouts to present complex services in a clean, digestible format

This redesign not only elevated KOI’s digital presence—it provided them with a scalable, immersive platform that mirrors the innovative work they produce.

Client’s Feedback

Discover how we've made a difference for our clients and how we can do the same for you.

Working with RW Infotech Private Limited was easy

RW Infotech Private Limited successfully completed the project, meeting the client's expectations. The team demonstrated excellent project management skills and effective communication through email and Zoom. The client praised the team's friendliness, speed, and cost-effectiveness.

Daniel Sisson

Co-Founder

5.0 Ratings

Why We Chose Prismic as the Headless CMS

Prismic is fast, flexible, and built for modern development. Its visual editor and custom content modeling make it easy for teams to manage content without developer help. With API-first architecture, it integrates seamlessly with tools like Next.js—speeding up launches and simplifying collaboration.

Feature	Benefit
Custom Content Modeling	Easily structure content to match your UX needs
API-First Architecture	Fast, scalable, and easy to integrate with modern stacks
Preview & Scheduling	Plan and test content before going live
Developer Friendly	Component-based slices for better frontend control

Mobile-First Approach

We followed a mobile-first strategy to ensure KOI’s immersive content performs flawlessly across all devices. Every component was optimized for responsiveness, delivering a smooth and engaging experience on smartphones, tablets, and desktops.

Scalable UI Components

We built reusable, fully responsive UI components tailored to KOI’s immersive content. Each element was designed with scalability in mind, enabling seamless updates and future expansion without rework.