SOCIAL MEDIA MARKETING – A WIN-WIN STRATEGY
Social media marketing is a productive, simple and influential tool which when employed practically can change demography of a business. This article explains some points to help you with SMM.
Social media has crawled through our lives completely. Diverse age of people come online mainly because of these platforms. In such era, it’s important for a business to utilize that space and engage with consumers instantly. These social media platforms involves many small and large tech giants like Facebook, Instagram, Twitter, Snapchat, Google+, LinkedIn and many such. There are many reasons due to which not all business can achieve that many number of consumers via social media many of them lack some of the critical prospects while running a successful campaign over social media.
To invest in social media marketing, every business needs to follow these 10 lucid thumb rules which can instantly lure customers and expand your business.
Mobile is Future:
Most of the people uses social platforms are via mobile. So it is mandatory for your business to pay attention to them. Targeting mobile users via social media can help your business develop a wide network of consumers.
Respond to followers:
One of the reasons why social marketing in India doesn’t succeed well is because they forget their followers. After bagging a good number of followers on social media, it is quite important for your business to respond to their queries. Respond immediately, because no one have time in this pacing world and like things done instantly.
Clear and subtle messages:
Make the posts or messages in your social media crisp and clear. It is quite important to have a strategy on what you want to convey to your social media fans. Messages could be asking them to subscribe, telling about what your business is about, live events, new products etc.,
A successful business is one which considers each and every department as an integral part of them. Social media marketing is one of those departments. Only 9% of businesses who are successful, employ resources for social media marketing services. Having a dedicated resource, of course, may cost you a bit, but can eventually bring fruitful results.
Images speaks louder:
Everyday 350 million images are uploaded to Facebook, to keep your consumers interacting, best idea should be to have as many images as possible in all your posts. Descriptive, Explanatory, Informative or any kind of posts should include images.
Know your Target Audience:
While posting on social media, it is important to know which age group of customers is you’re targeting. Since elected group of individuals will only be interested in certain products, it makes sense to target only those kind of products, to those group of ages. This increases your chance of posts being shared when you target right group of people at right time.
Blog with updated content:
A blog with up-to-date content about and latest trends in your business is very much a prerequisite. This highly beneficial content marketing tool can be well utilized when channeled through social media.
People often build trust about a brand when they hear their friends talking about it. So for any business, word of mouth plays an important role in any field. Keeping an eye on what people think about your business can not only improve your services towards them but can also sign up more consumers.
Keep your content relevant and original:
On social media, false rumors and news spreads swiftly. In such rapidly changing market, you need to be as original and relevant as possible through your posts, talks or any polls which you conduct on such platforms.
Share free e-book of your business:
The best way to showcase your achievements, latest products, endorsements to your consumers will be by sharing a free e-book. This builds trust and helps you position yourself as the leader in your industry.
Redefine Webs is an India-based agency working with various businesses on various requirements. We are committed to our customers and in order to bring great success to their business, we also provide social media services in addition to web development services which are affordable and impeccable.