Learn About Digital Marketing | RW Infotech Blogs

Explore the latest blogs on Digital Marketing development at RW Infotech. Stay updated with tips, tutorials, and best practices for building powerful Digital Marketing websites

How Headless CMS Speeds Up Landing Page Creation for Ad Campaigns

A Headless CMS empowers marketing teams and developers to build and launch landing pages for ad campaigns at lightning speed. Learn how it streamlines workflows, improves SEO, and enhances campaign performance with RW Infotech’s expertise.

Why "utm_source" Shows as ‘o’ in Google Ads & How to Fix It

If your reports show utm_source=o in Google Analytics or HubSpot, your tracking template in Google Ads is likely misconfigured. This blog explains why it happens, the common mistake with {campaign_name}, and how to set up UTM parameters the right way...

How to Use A/B Testing to Improve Your SEO Strategy and Content Performance

A/B testing isn’t just for CRO—it’s a powerful SEO tool. This blog explores how split testing elements like titles, meta descriptions, and content structure can drive better rankings, higher engagement, and more conversions. Learn practical strategie...

How Search Intent is Changing with AI-Powered Search Engines

AI is revolutionizing how search engines interpret user queries. This blog explores the evolution of search intent, the role of AI in modern SEO, and actionable tips for adapting to this AI-driven search landscape.

LinkedIn Ads vs. Google Ads: What Works Better for B2B SaaS?

When marketing your B2B SaaS solution, the choice between LinkedIn Ads and Google Ads can impact your success. Learn how to choose the right one based on your goals, budget, and audience targeting.

How Server-Side Rendering (SSR) Impacts SEO in React-Based Websites

Learn how Server-Side Rendering (SSR) enhances SEO for React-based websites by improving crawlability, page speed, and user experience. Explore why SSR is critical for ranking higher on Google and AI-driven search engines like Gemini AI — with insigh...

What Is Structured Data? Why Is It Important For SEO?

Structured data enhances SEO by helping search engines understand and display content more effectively. It improves search visibility, enables rich snippets, and boosts click-through rates, making content more accessible and engaging for users.

How Google's Gemini AI is Revolutionizing Search Algorithms

Google's Gemini AI is transforming search algorithms by understanding user intent beyond keywords. It integrates text, images, and videos for detailed results. With real-time adaptability, it enhances SEO strategies and revolutionizes digital marketi...

How To Optimize A Shopify Store And Increase Sales?

Discover how to optimize your Shopify store and drive more sales with proven strategies. From enhancing user experience to creating compelling product pages and leveraging effective marketing techniques, take your online store to the next level

The Ultimate Guide to Local SEO : Attracting Customers Near You

To succeed in local SEO, optimizing your Google Business Profile is crucial. Ensure your business name, address, and phone number (NAP) are accurate and consistent across all platforms. Regularly update your profile with posts, reviews, and images to...

Supercharge Your Brand: 10 Digital Marketing Strategies That Work

Supercharge your brand with these 10 proven digital marketing strategies: SEO, content marketing, social media, email campaigns, influencer collabs, PPC, video marketing, automation, and data analytics!

Top 5 Insider Secrets to Rank Higher on Google Maps

Ranking higher on Google Maps can greatly benefit local businesses, as it boosts visibility and increases foot traffic. Here are five insider secrets to improve your ranking.

Headless SEO: Everything You Need To Get Started

In straightforward words, headless SEO solves how search engines can efficiently crawl, index, and rank the content of such headless systems—usually dynamic and API-driven about content delivery.

RW Infotech Wins a GoodFirms Award for Top Software Development Company

After joining hands with Prismic and StoryBlock this year, there is another good news we would like to share with you. We have recently secured the title of Top Software Development Company from GoodFirms.

RW Infotech Partners with Strapi: Empowering Dynamic Content Solutions

Strapi is a powerful open-source headless CMS that enables teams to easily manage and distribute content across various platforms.

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