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Case Study: Uplisting Website Redesign | Webflow & Jetboost
RW Infotech rebuilt Uplisting’s website from scratch, improving homepage, pricing, and resources pages with dynamic content, flexible pricing, and better conversions.
Project Overview
This project focused on enhancing key business pages of the Uplisting platform to improve user experience, conversions, and tracking. The goal was to redesign and build a flexible pricing system, create a full resources section, and optimize lead generation through better CTAs and analytics tracking. All improvements were made while keeping performance, scalability, and clarity at the core.
Location
Global (SaaS Platform)
Services
Pricing Page Development
UI/UX Enhancements
Dynamic Content Integration
UTM Tracking Setup
Technologies
Webflow
Jetboost
Intercom
Calendly
Problem
Our Client faced several limitations that affected user experience, conversions, and tracking accuracy. The pricing page lacked flexibility, making it difficult for users to compare monthly and yearly plans or view pricing in their preferred currency. Resource content was scattered and not designed for engagement or lead generation.
Additionally, there was no structured system to capture asset downloads or track user interactions across primary, secondary, and micro CTAs. This made it challenging to measure campaign performance, user journeys, and conversion effectiveness accurately.
Solution
We redesigned and rebuilt key sections of the platform with a strong focus on clarity, flexibility, and data-driven decision-making. A new pricing page was developed with monthly and yearly plan toggles and currency-based switching for global users.
A full resources page was created, featuring sliders and dynamically fetched blog content to keep information up to date. We also added a gated asset download form on the homepage hero section to improve lead capture.
To enable accurate tracking, UTM parameters were implemented across all CTA types, ensuring better visibility into user behavior, campaign performance, and conversion paths. These improvements delivered a more scalable, measurable, and conversion-focused platform.
Technology Stack Behind the Application
To support a growing, global property management platform, we selected technologies that focus on performance, flexibility, and easy content management. Each tool was chosen to improve user experience, simplify marketing workflows, and enable scalable growth without adding technical complexity.
Webflow
Webflow was used to manage page layouts and content with full design flexibility. It allows the marketing team to update pages, launch new sections, and adjust layouts without developer dependency. This made it easier to iterate quickly on pricing pages, resources & landing pages.
Jetboost
Jetboost was implemented to add dynamic filtering, searching, and real-time content updates. It helped power dynamic resource listings and sliders by fetching and displaying blog content automatically. This reduced manual updates and ensured content stayed fresh & relevant for users.
Intercom
Intercom was integrated to support customer communication and onboarding. It enables real-time chat, automated messages, and support interactions, helping users get quick assistance and improving overall engagement across the platform.
Calendly
Calendly was used to simplify meeting and demo scheduling. It allows users to book calls directly based on availability, removing back-and-forth communication and improving the sales and onboarding experience.
Showcase of Core Pages
This section highlights the three main pages where our work had the greatest impact: the homepage, pricing page, and free resources page. Each page was redesigned to improve usability, clarity, and engagement. The homepage guides users clearly and presents key features, the pricing page makes plans and options easy to understand, and the free resources page showcases dynamic content to encourage exploration. Screenshots below demonstrate these improvements in action.
Scalable UI Components
We built reusable, fully responsive UI components that maintain visual consistency, improve development efficiency, and support scalable feature growth across the platform.
Watch our clients share their experiences and results with us
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Verified Client Reviews on Clutch
Read authentic Clutch reviews from clients who partnered with us for dependable delivery, technical expertise, and clear outcomes.
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Years of experience
500+
Projects delivered
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Happy clients
SEO, Web Design & Development for Virtual Private Servers Company
"RW Infotech Private Limited not only meets our expectations but often exceeds them."
RW Infotech Private Limited's work has led to an increase in new customers and customer retention and loyalty. The client has also seen decreased churn rates and user complaints. RW Infotech Private Limited meticulously organizes the project and provides regular updates to the client.
VerifiedWeb Dev for Data Analytics Platform
"I'm impressed by the range of expertise and high-level competency."
RW Infotech Private Limited improved the client's website performance, functionality, and SEO. The team increased user engagement through a modern UI and new site navigation. RW Infotech Private Limited also ensured stronger brand consistency and better content management for the client.
VerifiedMobile Application Development for Gym
"Everything turned out pretty well and it has been five months and the app is running bug-free."
The project has successfully launched and the company is watching how well it performs. The company was impressed by the clarity and quality of the team's communication when updating the company on Flat programs.
VerifiedUX/UI Design for AI Healthcare Platform
"I like their white glove service and direct approach."
RW Infotech Private Limited successfully delivered the project, resulting in higher user engagement, improved conversion rates, faster page load speed, and smoother overall performance. The team provided a clear timeline, communicated effectively, and delivered high-quality work in a timely manner.
VerifiedWebsite Design & Development for Real Estate Company
"RW Infotech Private Limited’s approach was really professional and warm."
The number of visitors and the amount of queries have increased markedly since the engagement began. RW Infotech Private Limited's expert team inspired confidence throughout the project by being available around the clock. Their quality of work and professionalism made them a great partner.
VerifiedWebsite Overhaul for Tattoo Artists Marketplace
"They didn't just execute; they made strategic recommendations that improved the development."
RW Infotech Private Limited's work increased clarity and understanding of the product for the client's customers, as evidenced by tests before and after the overhaul. The team delivered on time, communicated effectively, and collaborated well. Their valuable and strategic recommendations stood out.
VerifiedWebsite UI/UX Design & Development for XR & AI Studio
"Working with RW Infotech Private Limited was easy."
RW Infotech Private Limited successfully completed the project, meeting the client's expectations. The team demonstrated excellent project management skills and effective communication through email and Zoom. The client praised the team's friendliness, speed, and cost-effectiveness.
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