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KOI Kollektiv Case Study | XR Studio Website Redesign

Explore how RW Infotech redesigned KOI Kollektiv’s website with immersive animations, a mobile-first UI, and scalable components powered by Prismic and Next.js.

Case study

XR Experience Studio

KOI Kollektiv is an award-winning XR studio redefining immersive storytelling through cutting-edge technology and boundary-pushing creativity. From AI-driven narratives to VR/AR brand activations and live-streamed multiplayer experiences, KOI crafts unforgettable digital worlds that revolutionize engagement and leave lasting impressions.

XR Experience Studio

Project Overview

KOI Kollektiv’s existing website lacked the innovation and visual storytelling they deliver in their work. The user experience was fragmented, animations were minimal, and the overall UI didn’t reflect the creative depth of an XR-first brand. We stepped in to completely redesign the site from the ground up—starting with a modern UX strategy in Figma & implementing a full-stack build with Prismic, Next.js, and Three.js.

koi web main image
Location

United States

Services

UI/UX Design
Full Website Redesign
Frontend Development

Technologies
Problem

KOI Kollektiv’s previous website didn’t align with their bold vision. Key challenges included:

  • Outdated UI with limited visual impact

  • Confusing navigation and weak content hierarchy

  • No interactive transitions or immersive storytelling elements

  • A design that failed to reflect their expertise in XR, AI, and immersive content

As a studio delivering next-generation brand experiences, KOI needed a visually powerful, engaging, and easy-to-navigate platform that showcased their capabilities with flair and functionality.

Solution

We reimagined KOI’s entire website experience with a new Figma design prototype followed by a high-performance implementation using Next.js and Three.js. Our solution included:

  • A complete UX/UI overhaul focused on clarity, accessibility, and visual engagement

  • Integration of immersive animations and transitions to reflect KOI’s XR-first philosophy

  • Migration to Prismic Headless CMS for scalable content management

  • Component-driven architecture for performance and reusability

  • Optimized layouts to present complex services in a clean, digestible format

This redesign not only elevated KOI’s digital presence—it provided them with a scalable, immersive platform that mirrors the innovative work they produce.

Why We Chose Prismic as the Headless CMS

Prismic is fast, flexible, and built for modern development. Its visual editor and custom content modeling make it easy for teams to manage content without developer help. With API-first architecture, it integrates seamlessly with tools like Next.js—speeding up launches and simplifying collaboration.

FeatureBenefit
Custom Content ModelingEasily structure content to match your UX needs
API-First ArchitectureFast, scalable, and easy to integrate with modern stacks
Preview & SchedulingPlan and test content before going live
Developer FriendlyComponent-based slices for better frontend control

Mobile-First Approach

We followed a mobile-first strategy to ensure KOI’s immersive content performs flawlessly across all devices. Every component was optimized for responsiveness, delivering a smooth and engaging experience on smartphones, tablets, and desktops.

mobile responsive

Scalable UI Components

We built reusable, fully responsive UI components tailored to KOI’s immersive content. Each element was designed with scalability in mind, enabling seamless updates and future expansion without rework.

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RW Infotech Private Limited's work has led to an increase in new customers and customer retention and loyalty. The client has also seen decreased churn rates and user complaints. RW Infotech Private Limited meticulously organizes the project and provides regular updates to the client.

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RW Infotech Private Limited improved the client's website performance, functionality, and SEO. The team increased user engagement through a modern UI and new site navigation. RW Infotech Private Limited also ensured stronger brand consistency and better content management for the client.

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"They didn't just execute; they made strategic recommendations that improved the development."

RW Infotech Private Limited's work increased clarity and understanding of the product for the client's customers, as evidenced by tests before and after the overhaul. The team delivered on time, communicated effectively, and collaborated well. Their valuable and strategic recommendations stood out.

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Founder & CEO, CO:CREATE

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RW Infotech Private Limited successfully completed the project, meeting the client's expectations. The team demonstrated excellent project management skills and effective communication through email and Zoom. The client praised the team's friendliness, speed, and cost-effectiveness.

Daniel Sisson

Daniel Sisson

Co-Founder, KOIKOLLEKTIV

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