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Project Overview
KOI Kollektiv’s existing website lacked the innovation and visual storytelling they deliver in their work. The user experience was fragmented, animations were minimal, and the overall UI didn’t reflect the creative depth of an XR-first brand. We stepped in to completely redesign the site from the ground up—starting with a modern UX strategy in Figma & implementing a full-stack build with Prismic, Next.js, and Three.js.
Location
United States
Services
UI/UX Design
Full Website Redesign
Frontend Development
Problem
KOI Kollektiv’s previous website didn’t align with their bold vision. Key challenges included:
Outdated UI with limited visual impact
Confusing navigation and weak content hierarchy
No interactive transitions or immersive storytelling elements
A design that failed to reflect their expertise in XR, AI, and immersive content
As a studio delivering next-generation brand experiences, KOI needed a visually powerful, engaging, and easy-to-navigate platform that showcased their capabilities with flair and functionality.
Solution
We reimagined KOI’s entire website experience with a new Figma design prototype followed by a high-performance implementation using Next.js and Three.js. Our solution included:
A complete UX/UI overhaul focused on clarity, accessibility, and visual engagement
Integration of immersive animations and transitions to reflect KOI’s XR-first philosophy
Migration to Prismic Headless CMS for scalable content management
Component-driven architecture for performance and reusability
Optimized layouts to present complex services in a clean, digestible format
This redesign not only elevated KOI’s digital presence—it provided them with a scalable, immersive platform that mirrors the innovative work they produce.
| Feature | Benefit |
|---|---|
| Custom Content Modeling | Easily structure content to match your UX needs |
| API-First Architecture | Fast, scalable, and easy to integrate with modern stacks |
| Preview & Scheduling | Plan and test content before going live |
| Developer Friendly | Component-based slices for better frontend control |
Mobile-First Approach
We followed a mobile-first strategy to ensure KOI’s immersive content performs flawlessly across all devices. Every component was optimized for responsiveness, delivering a smooth and engaging experience on smartphones, tablets, and desktops.
Scalable UI Components
We built reusable, fully responsive UI components tailored to KOI’s immersive content. Each element was designed with scalability in mind, enabling seamless updates and future expansion without rework.
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Jardar Føreland Pedersen
CPO/CMOOver the past decade, I’ve been a customer of RWIT on multiple projects, in companies ranging from 20 to 200 employees. RW Infotech always delivers on time, with high precision and the service and communication are impeccable. I would highly recommend them for any project.
Daniel Sisson
Co-FounderRWIT redesigned our XR and AI studio website with smooth animations using JavaScript and Three.js, built custom Prismic slices, and handled deployment seamlessly. Their communication was clear, project management was solid, and the team was friendly, fast, and cost-effective throughout the process.
Colin Ronayne
Senior SCCM ConsultantWorking with RW Infotech has been an absolute pleasure. The quality and timeliness of their work is exceptional with constant communication. Their understanding of the requirements of each task made the workflow easy to manage and they have always delivered exactly what was asked of them. It's rare to find a team so dependable and detail-oriented.
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