Blog Author
Jaswinder Singh
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Digital Marketers keeps on looking for different ways for endorsing websites and products so that it can make a breakthrough in the marketing world. There are many traditional modes of digital marketing, Content marketing and Search Engine Optimization(SEO) are such marketing titans, which have proved their stands in the marketing world quite sternly and have excelled in helping many successful businesses and websites to make them reach zenith but they often aren't considered as a collective approach for marketing.

In this article, we will go through about what SEO and content marketing are and how can it collectively makes an impactful marketing strategy.

What is Content Marketing and how does it matter for marketing of your website?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. It doesn't matter which type of content you provide be it articles, videos, anything that can catch people's attention.

In a social media driven marketing world, content does make a huge change in the traffic that can be diverted to your website. It all matters how many eyes can you seek through your content. Content is often said to be the king, the type of content that rules the web is constantly evolving. From social posts to blogs and white papers, one can create different types of content. There are new trends of "hashtags" and "memes" on social media which have been opted by many well-established companies, this is a really clever way of modulating your content such that it stays in trend with the youth and your brand can seek their attention.

What is SEO and what role does it play in the marketing of your website/product?

Search engine optimization, as it is priory explained in many of our articles that SEO is basically optimizing your website such that it stands on top of the search results displayed on search engines like Google, Yahoo, Bing  and your website can get traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

The idea behind SEO is to make it easy for search engines to index your website and also make it easy for the users to find your website and use it. If your website is accessible for search engines, it is also easily accessible for visitors.

In fact, search engines have in the recent past demonstrated that they are constantly studying people’s behavior online and adjust their algorithms to reward sites that are user-friendly.

An efficient marketing strategy relies vastly on the strategies of marketers. In the present scenario, Google is the biggest search engine and most of the marketers are targeting to drive a significant amount of organic traffic. It is said that Google processes over 228 million searches per hour, and it's said that over 81% of shoppers research products online before making a purchase.

How SEO advances content marketing?

Being said that SEO and Content writing are the titans of marketing and they can be used more efficiently if we use them together for the marketing of our website/product. The question that arises is how to use them together in a desirable way, Below are a few points providing a descriptive guide of how to use SEO and content marketing together and how does SEO supercharge content marketing.

Serve Fresh and In trend Content

Update your website with new and compelling content frequently. When you update your website regularly with fresh content, its bounce rate is reduced, the user experience is increased, and more backlinks are received. These are all search engine ranking factors, and in combining these results, your site’s visibility on search is bound to increase. "Rawness and in trend content takes your website a long way."

Unique Headline

The headline of your posts must stand out, as many websites are selling the same kind of products and services. So what matters is the how unique your content is and how efficiently the uniqueness of the headline of your post makes its place in the search. Headlines stand out in search results and are a great indicator of whether or not an internet user will click your link on the search engine. The headlines of your posts should be captivating, self-illustrating, crisp, and easy to understand. Nail these factors, and your chances of winning search engine user's attention would improve.

Using Appropriate Keywords

Keywords play an important role in helping the search engine to fetch your content and hence seek the relevant traffic. You should always know what the relevant keywords should be used according to the content you are providing this would make you more visible in the search engines.  

Try to Enhance User Experience

User Experience is the major stake that actually matters for the profit of any company and its the major pillar on which any business relies on. You should always try that your website is easily accessible to users and can easily be found in the search engine. Since while browsing online, consumers don't want to struggle and if he has to struggle even a bit in finding your website. They would likely abandon it and would look for some alternate website providing the same services/products.

How Content Marketing supercharges SEO?

Good SEO can be attained by content marketing. For instance, if we want to make a certain point in our article more understandable, we link it to Wikipedia or such resourceful pages, which provides Wikipedia much wider traffic.

We can use this tactic and can make our content such worthy that other websites can link them in their articles and thus traffic can be sought to our website. For this, we would need to advertise the worthy content in right way and make it seek people's attention.

In simple words, Content Marketing relies on making the link building easier.   

Various marketing tactics keep on making its way in our business strategies. SEO and Content marketing is the spine of marketing, they just needed to be implemented in the right way and results can be miraculous.

RW Infotech is an award winning firm with a handful of dedicated and hard-working Developers, Designers, UI/UX experts, Digital Marketer. Who puts their best foot forward to best the to drive the best maximum organic traffic to your website using various required iterations.