Case study

Mountain Tactical

Mountain Tactical Company is an advanced firearm manufacturer specializing in Tikka Rifles. They design and manufacture all of the custom rifle parts in the USA.

Firearm Manufacturer

Project Overview

Mountain Tactical decided to upgrade its simplistic WordPress website to enrich its online store. The primary objective of the revamped site is to act as a dynamic platform for product showcasing, audience engagement, and driving sales. To optimize their online presence, we implemented cutting-edge technologies and content management systems such as Builder.io, Swell.is, and Next.js. This strategic integration aims to provide an enhanced user experience, foster audience interaction, and ultimately contribute to increased sales for Mountain Tactical.

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Website Wireframe

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Client

Mountain Tactical

Location

United States

Industry

Firearm Manufacturer

Services

Consulting
Development
Devops

Technologies

Swell.is
Builder.io
Next.js
GraphQL

Problem

Mountain Tactical, a leading provider of outdoor and tactical gear wanted to enhance their online presence and customer experience through the development of a modern and feature-rich website. The current website lacks the required functionality, visual appeal, and performance needed to attract and retain customers effectively. The goal is to create an intuitive, responsive, and high-performance e-commerce platform that showcases Mountain Tactical's products while ensuring a smooth and engaging user experience.

Mountain Tactical wanted to enhance its online presence by integrating the e-commerce functionality provided by Swell.is with the dynamic and customizable content management capabilities of Builder.io. The challenge was to integrate Swell.is and Builder.io effectively to create a unified and efficient platform that ensures a visually appealing, feature-rich, and high-performing online store. The main pain points that we faced are

  • Integrate Swell.is and Builder.io seamlessly to ensure that e-commerce functionalities and dynamic content management work cohesively without compromising performance.

  • Enable Swell.is to manage the product catalog, shopping cart, and checkout process.

  • Leverage Builder.io to dynamically display and customize product pages, ensuring a visually engaging and informative presentation.

  • Design the integration to be scalable to accommodate future growth and changes in business requirements.

Solution

The solution aims to harmonize e-commerce functionalities with dynamic content management, providing a seamless and engaging user experience. By strategically unifying the e-commerce prowess of Swell.is with Builder.io's advanced content management capabilities, our solution envisions a website that not only addresses the current challenges but elevates Mountain Tactical's online presence to new heights. Through this integration, we aim to create a visually compelling and efficient online store, empowering content managers with the ability to effortlessly curate and update dynamic content blocks. Leveraging Next.js for a responsive design and optimal performance, the solution ensures a consistent and engaging user experience across diverse devices. Personalization features, driven by data synergy between Swell.is and Builder.io, will tailor content to individual user preferences, fostering a more personalized and captivating shopping journey. With scalability, flexibility, and an intuitive content management interface at its core, the solution not only resolves immediate concerns but positions Mountain Tactical for sustained growth, adaptability to evolving market trends, and enhanced customer satisfaction.

Visual Design

Optimized for mobile devices

The website developed for Mountain Tactical boasts a highly responsive design, ensuring an optimal user experience across a variety of devices and screen sizes. Whether accessed from a desktop computer with a large monitor or a handheld device with a smaller screen, the website's responsiveness guarantees a user-friendly interface and smooth navigation, reflecting Mountain Tactical's commitment to delivering an inclusive and engaging online experience for all visitors.

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daniel-hartzheim

Daniel Hartzheim

Director of Marketing

Fantastic Team. Very knowledgeable and goes the extra distance to solve problems. In addition, their seamless communication made the process very smooth. Thank you, RW Infotech. We'll continue working together.

Jardar Pedersen

Jardar Føreland Pedersen

CPO/CMO

Over the past decade, I’ve been a customer of RWIT on multiple projects, in companies ranging from 20 to 200 employees. RW Infotech always delivers on time, with high precision and the service and communication are impeccable. I would highly recommend them for any project.

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Anton  Tokovyi

Chief Technology Officer

Choosing RW Infotech for migrating our static site to Prismic Headless CMS was an excellent decision. Their expertise and seamless communication made the process smooth and efficient. We're thrilled with the results and highly recommend their services for anyone looking to enhance their digital presence.

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