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Project Overview
ORI was using separate systems for website and blog content management, which caused delays, inefficiencies, and content inconsistencies across the platform. Our team at We stepped in to design a unified content infrastructure using Sanity Headless CMS. We integrated Sanity with their existing tech stack, rebuilt the blog section, and delivered a seamless and scalable editing experience for both technical and non-technical teams—while keeping performance, usability, and modern UI/UX at the core.
Location
United States
Services
UI/UX Design
Headless CMS Integration
Frontend Development
Technologies
Problem
ORI’s team was handling content through multiple platforms, with different teams managing website content and blog posts separately. This siloed approach caused:
Inefficiencies in workflow and longer publishing cycles
Higher risk of inconsistencies across pages
Lack of centralized content control, impacting collaboration and scalability
It became clear that a fragmented system would not support the ambitious and agile nature of ORI’s AI infrastructure platform, especially as the brand scaled.
Solution
We proposed a unified solution by integrating Sanity CMS for both website and blog management. Since Sanity was already in use (or under consideration), we streamlined the workflow further by:
Extending Sanity to manage all content types
Designing and developing a clean, responsive blog UI using Next.js and TypeScript
Ensuring real-time collaboration features for content teams
Implementing a scalable structure to support future growth and content expansion
This upgrade helped ORI manage all content from one platform, boosting efficiency, reducing maintenance overhead, and ensuring content consistency across the board.
Why We Chose Sanity for Content Management
Sanity stood out as the ideal content platform for ORI because of its flexibility, real-time collaboration, and developer-first approach. Here’s why:
Custom Content Models: Sanity allows full control over content structure, so we could design a system that fits ORI’s unique publishing needs.
Real-Time Collaboration: Multiple team members can edit content at once, speeding up workflows and reducing bottlenecks.
Live Previews & Version Control: Editors can instantly preview changes before publishing, and safely roll back if needed.
Developer-Friendly Architecture: With structured APIs and full customization through code, developers stay in complete control.
Scalability at Its Core: As ORI’s content grows, Sanity’s modular system ensures easy expansion without rework.
This modern CMS enabled both ORI’s developers and content teams to work faster, smarter, and in sync—making it a future-ready solution for scalable digital growth.
Highlights & Feature Improvements
Unified Blog Management in Sanity
We extended Sanity’s capabilities to support blog publishing, creating a structured schema that allows content creators to easily draft, preview, and publish posts—without developer intervention. This eliminated reliance on third-party platforms and brought the entire content ecosystem under one roof.
Performance-First Frontend in Next.js
The blog section was developed using Next.js to ensure lightning-fast load times, better SEO, and a dynamic frontend experience. We focused on performance optimization, lazy-loading, and clean UI transitions to support ORI’s cutting-edge tech image.
Component-Based, Scalable UI
Our design approach prioritized reusable and scalable UI components. From content cards to dynamic filters and author modules, every component was tailored for flexibility and consistency, enabling rapid content expansion in the future.
Collaborative, Accessible Content Experience
Using Sanity Studio’s intuitive interface, we empowered ORI’s non-technical content team to take full control of publishing workflows. Real-time collaboration, role-based permissions, and content previews ensured that everyone could contribute, review, and update effortlessly.
Mobile-First and Fully Responsive
All pages and components were built with a mobile-first strategy, ensuring full compatibility across devices—crucial for an AI platform engaging global developers and teams on the go.
Scalable UI Components
We designed and developed multiple reusable and fully responsive UI components for ORI’s blog and content interface. Each component was built with scalability in mind—ensuring that as ORI grows, new content types or modules can be added seamlessly without redesign.
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Brett Redelman
Co-Founder and Director Strategic OperationsRW Infotech turned our e-commerce dreams into reality, merging Sanity's flexibility with Big Commerce's power for Redsbaby. Their friendly team made complex tech feel simple, boosting our site's performance and shopper happiness. Big thanks to RW Infotech for their amazing work!
Jardar Føreland Pedersen
CPO/CMOOver the past decade, I’ve been a customer of RWIT on multiple projects, in companies ranging from 20 to 200 employees. RW Infotech always delivers on time, with high precision and the service and communication are impeccable. I would highly recommend them for any project.
Anthony Lambert
Chief Technology OfficerChoosing RW Infotech for migrating our static site to Prismic Headless CMS was an excellent decision. Their expertise and seamless communication made the process smooth and efficient. We're thrilled with the results and highly recommend their services for anyone looking to enhance their digital presence.
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