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Revolutionizing Ecommerce with Swell's Headless API and Next.js
Explore how Swell's headless API and the Next.js framework are transforming ecommerce. This guide covers key benefits like lightning-fast performance, real-time personalization, and AI integration—giving teams the tools to build modern, scalable storefronts that meet today’s digital demands.
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Why "utm_source" Shows as ‘o’ in Google Ads & How to Fix It
If your reports show utm_source=o in Google Analytics or HubSpot, your tracking template in Google Ads is likely misconfigured. This blog explains why it happens, the common mistake with {campaign_name}, and how to set up UTM parameters the right way to ensure accurate campaign tracking.
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