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Case study

Email Marketing Platform

LaunchX is a B2B platform helping businesses clean and optimize their email lists for effective outreach and win-back campaigns. Through data-driven strategies, it improves email deliverability, reduces bounce rates, and identifies high-value contacts. The new website was built from scratch with a fresh design and enhanced user experience to better reflect the platform’s capabilities and value.

Email Marketing Platform

Project Overview

LaunchX’s previous website lacked modern design elements, intuitive navigation, and mobile responsiveness. We built a brand-new website from the ground up—crafting a clean and engaging hero section, streamlining the navigation for clarity, and designing fully responsive pages optimized for all devices. The result is a faster, more user-friendly platform that clearly communicates LaunchX’s services and value.

LaunchX dashboard
Location

United States

Services

Headless CMS
Development

Problem

LaunchX’s old website struggled with outdated visuals, confusing navigation, and poor mobile responsiveness. The cluttered layout made it difficult for users to understand the core services, while inconsistent UI elements created friction in the browsing experience. These issues led to reduced engagement and didn’t effectively showcase the platform’s unique value in email list optimization and outreach strategy. The lack of mobile optimization further limited accessibility for users on the move.

Solution

We rebuilt the website from scratch, starting with a clean and impactful hero section that clearly communicates LaunchX’s value. Navigation was restructured for simplicity and ease of use, and all pages were designed to be fully mobile-responsive. Consistent UI components and performance improvements delivered a smoother, more engaging user experience. The new design not only modernizes the brand’s presence but also helps users better understand and interact with the platform’s services across all devices.

Mobile-First Approach

We adopted a mobile-first strategy, ensuring every section of the LaunchX website was fully responsive and optimized for smooth performance across all screen sizes—from smartphones to desktops.

Responsive Design LaunchX

Scalable UI Components

We designed and optimized multiple components for Medely, ensuring they were reusable, fully responsive, and ready for deployment. Here's a quick overview of a few key components we delivered.

Success stories

Over 100 clients count on us

Discover how we've made a difference for our clients and how we can do the same for you.

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Brett Redelman

Co-Founder and Director Strategic Operations

RW Infotech turned our e-commerce dreams into reality, merging Sanity's flexibility with Big Commerce's power for Redsbaby. Their friendly team made complex tech feel simple, boosting our site's performance and shopper happiness. Big thanks to RW Infotech for their amazing work!

Jardar Pedersen

Jardar Føreland Pedersen

CPO/CMO

Over the past decade, I’ve been a customer of RWIT on multiple projects, in companies ranging from 20 to 200 employees. RW Infotech always delivers on time, with high precision and the service and communication are impeccable. I would highly recommend them for any project.

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Anthony Lambert

Chief Technology Officer

Choosing RW Infotech for migrating our static site to Prismic Headless CMS was an excellent decision. Their expertise and seamless communication made the process smooth and efficient. We're thrilled with the results and highly recommend their services for anyone looking to enhance their digital presence.

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