With the generalizing usage of social platforms and digital medium for endorsements of brands and businesses. Different digital trends are setting and finding their ways to introduce products to the market through many innovative ideas to make the advertisements as catchy as they can be.
It doesn’t matter that whether you’re new to business world and entrepreneurship or you have your lavish business empire settled. In present scenario without fruitful and effective online marketing strategy, your apps, programs and website no matter how good, don’t stand a chance in this digitizing world.
The marketing world is changing swiftly since the world wide web got indulged in marketing. A local vendor became competent of having a whole new market overseas, marketing world is achieving unknown heights and Online advertising firms are not leaving any rocks un-turned and are experimenting with new ideas every day.
Conventional and costly methods have to take the backseat as every business person is keen on promoting its brand and products through much effective and worldly acclaimed methods, to seek more crowd.
So, What are CURRENT TRENDS OF DIGITAL MARKET?
1. Let your words speak loud (Content Marketing): For past many years, content marketing has been topping marketing trends. It is the process of creating high-quality, valuable content to attract, inform, and engage a huge crowd of the audience, amidst promoting the brand in an effective way. We search for everything and anything on the web for answers and meanwhile your brand can be cleverly positioned to offer those answers. Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace.
2. Concising World (Google’s mobile first indexing): Smart Phones are causing the revolution in internet world and has become a vital part of our lives. We can’t even imagine ourselves without it for a day. People are using their mobile phones now more than ever and marketing world is catching up by introducing mobile application version of sites and also are indulging in making sites responsive to these formats, it’s time to balance it out even further. Google have taken the initiative of considering mobile phones by introducing mobile first indexing i.e.Google wants its index and results to represent the majority of their users who are smartphone users. As smartphones evolve at a rapid rate, so should your strategies.
3. Marketing Automation: We started using the internet for marketing purposes to seek the attention of a larger crowd, which in turn helped us with much more like decreasing our efforts and increasing our revenue. It decreased our efforts in advertising so that we can indulge our precious time in enhancing our business. Marketing Automation includes CRM(Customer Relationship Management), Email marketing ( Sending emails once in a while to a group of consumers informing about your services and products) and web personalization (it is tailoring the website according to the user’s desires and need, rather than providing the same plain broad experience).
4. SEO (Search engine optimization or organic search): With the introduction of Google’s recent announcements about the “Mobile first indexing” and AMP(Accelerated Mobile Pages), SEO has become particularly important in 2017 due to these announcements. We have seen a huge increase in AMP smartphone traffic since September 2016 after google’s introduction to this project which enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
5. Internet of Things(IoT) marketing application: IoT is one of the most important marketing technology applications of the last a few years. Starting off with our personal computers, the internet have traveled all the way through our phones and now it’s trying to make all our household experiences easy, it’s one of the biggest technology trends right now, which promises to bring the connectivity of the Internet into every facet of our lives. Indulging in making our household devices smarter and easier to use.
Some new online marketing trends are climbing their way up the current marketing trend list while some other old ones are stagnant on the list by upgrading in a new avatar. Apart from the trends above. Some other are,
-Account Based Marketing
-Employee reviews and feedback
Many trends are adding to the list of online marketing every day to make marketing easy for young entrepreneurs and to help them in reaching the height that there business deserves.